If you're just starting a new business or want to promote your creative talents, you may decide to save money and create your own online site. There is software available to help you do it. Unless you are an experienced designer however, you may spend time, money, and a lot of effort and still not get the results you want. It probably isn't the business or talent that is lacking. It's more likely that you have fallen into some common traps that make website design Tucson AZ entrepreneurs attempt less than successful.
It's tempting to try out all the bells and whistles your new software package advertises. It may look great to you, even though it takes a lifetime to load. Potential users won't be so impressed. They will abandon your site without ever laying eyes on your cool graphics if it takes more than a few seconds to pull up. The solution is to give up some of the graphics in favor of speed. The efficiency of your site should be a key element in its design.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
You might have a lot to say about your business or talent, but describing it in large blocks of uninterrupted text will only frustrate the user. People want to find information quickly and easily. They don't want to have to read through a mass of words to find the one thing they came to the site to learn.
The simple solution to this mistake is to break the text up into manageable paragraphs. You can do this by using pictures and headlines. Headlines should be in a large font, preferably in a second color. Most users are visual. They respond to color and photos.
You can't assume that the users know what you want them to do. You have to spell it out to potential customers. The call to action must be concise, clear, and consistent in message. Burying it in the text or giving the user confusing instructions will result in a lost sale. The solution to this mistake is to give the call to action prominence on the page, and make instructions easy to follow.
Everybody has gone to a site at one time or another to find something that looks like it was created on one of the earliest computers on the market. This makes most people suspicious of the business. They believe that the site is probably representative of the product or service being offered. If you've afraid you are guilty of this, you have to change.
Your website will make a huge difference to your bottom line. You may think the design doesn't matter if the product or service is compelling. That idea has been proven wrong thousands of times over.
It's tempting to try out all the bells and whistles your new software package advertises. It may look great to you, even though it takes a lifetime to load. Potential users won't be so impressed. They will abandon your site without ever laying eyes on your cool graphics if it takes more than a few seconds to pull up. The solution is to give up some of the graphics in favor of speed. The efficiency of your site should be a key element in its design.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
You might have a lot to say about your business or talent, but describing it in large blocks of uninterrupted text will only frustrate the user. People want to find information quickly and easily. They don't want to have to read through a mass of words to find the one thing they came to the site to learn.
The simple solution to this mistake is to break the text up into manageable paragraphs. You can do this by using pictures and headlines. Headlines should be in a large font, preferably in a second color. Most users are visual. They respond to color and photos.
You can't assume that the users know what you want them to do. You have to spell it out to potential customers. The call to action must be concise, clear, and consistent in message. Burying it in the text or giving the user confusing instructions will result in a lost sale. The solution to this mistake is to give the call to action prominence on the page, and make instructions easy to follow.
Everybody has gone to a site at one time or another to find something that looks like it was created on one of the earliest computers on the market. This makes most people suspicious of the business. They believe that the site is probably representative of the product or service being offered. If you've afraid you are guilty of this, you have to change.
Your website will make a huge difference to your bottom line. You may think the design doesn't matter if the product or service is compelling. That idea has been proven wrong thousands of times over.
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You can find an overview of the benefits you get when you use professional website design Tucson AZ services at http://www.ratpacknetworking.com now.